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DPL Financial Partners secures $23M in equity capital

DPL Financial Partners surpasses $3B in sales

Orion, DPL Team Up to Bring Commission-Free Annuities to Advisors

DPL Financial Partners leads the pack in annuities, life insurance in advisor tech poll

6500 Firm Userbase

Firm Userbase

DPL works with firms across the country ranging in size from less than $50M to well over $10B in AUM.

45000 Advisors

Advisors

Fee-only, hybrid, and breakaway advisors use DPL's commission-free annuity and insurance solutions for their clients.

$3B in sales

DPL Sales

DPL surpassed $3B in sales in June '24, just 6 months after hitting $2B in December '23.

David Lau

FOUNDER & CEO
David Lau is widely recognized as an innovator and disruptor in the financial services industry. He is the...
Heather Rosato

Heather Rosato

CHIEF MARKETING OFFICER
Heather Rosato is an experienced marketing and communications strategist with 25 years of experience helping founders, CEOs and...

Tom Smith

CHIEF GROWTH OFFICER
Tom Smith joins DPL with a passion for bringing innovative retirement solutions to market for Americans and extensive...

Todd Nuckols

CHIEF TECHNOLOGY OFFICER
Todd Nuckols heads up the engineering and IT teams at DPL, bringing over 25 years of experience across...

Steve Werrlein

EVP, BUSINESS DEVELOPMENT
Steve Werrlein heads up business development activities at DPL, bringing over 25 years of strategic development experience in...

John Barkeley

CHIEF FINANCIAL OFFICER
John Barkeley is the Chief Financial Officer, leading the finance and accounting teams at DPL. Prior to joining...

Erik George

CHIEF DATA OFFICER
Erik George leads DPL's data and analytics strategy. He works to ensure that the company effectively manages, analyzes...

Impact of Annuity Usage Survey, Executive Summary

by: DPL Financial Partners
CEO and Founder of DPL David Lau

DPL's Statement on the DOL Rule

by: David Lau

Six Reasons To Add An Annuity To A Portfolio

by: Willie Jones
CEO and Found of DPL David Lau

Retirees Need Alternatives to the 4% Rule

by: David Lau

DPL's Advisor Dashboard features a suite of proprietary Product Discovery Tools, digital applications and application tracking, contract management, and more. 

GIA Mockup

Guaranteed Income Analysis

DPL’s Guaranteed Income Analysis enables advisors to find annuities that most efficiently meet a client’s income need or generate the most income from an investment amount. 

ACC Mockup

Annuity Comparison Calculator

A first-of-its-kind tool to compare pricing and features of clients’ existing annuities to commission-free options that provide retirement income, protected growth, and more.

FIC Mockup

Fixed Income Comparison

A powerful tool to compare the performance of a fixed income strategy to a commission-free annuity to generate a specific amount of annual retirement income.   

2023 The Drum Awards for Marketing Americas
2023 The Drum Awards for Marketing Americas
 2023 AVA Digital Awards
2023 AVA Digital Awards
2023 Gramercy Financial Content Marketing Awards
2023 Gramercy Financial Content Marketing Awards
2021-2023 Louisville Business First Best Places to Work
2021-2023 Louisville Business First Best Places to Work
Most Admired CEOs & Business Impact Award
Most Admired CEOs & Business Impact Award
2021 ThinkAdvisor Luminaries Award
2021 ThinkAdvisor Luminaries Award
BEN MATTLIN
Jun 01, 2020
Financial Advisor Annuities During Economic Uncertainty In March, a survey of people between the ages...
Tobias Salinger
Apr 15, 2020
In the middle of a public health and economic crisis, a so-called flight to safety...
Mar 31, 2020
LOUISVILLE, KY – March 31, 2020 – Pacific Life announced today that the company’s two...
Samuel Steinberger
Mar 24, 2020
WealthManagement.com DPL Offers Free Access for New Fee-Only Advisors Market drops are whetting advisors' and...
Christopher Robbins
Mar 24, 2020
Financial Advisor DPL Offers Free Access To Commission-Free Annuity Platform In Wake Of Covid-19 Fee-only...
BOB VERES
Feb 01, 2020
Advisors who think all insurance products (especially including annuities) are a scam might want to...
JASON ZWEIG
Dec 06, 2019
One of Wall Street’s hottest investments lets you participate in most of the gains on...
KERRY PECHTER
Nov 07, 2019
Retirement Income Journal How to Choose an Annuity Issuer Shopping for an annuity, like shopping...
MELANIE WADDELL
Oct 01, 2019
The Internal Revenue Service allows clients to exchange one VA contract for a new one...
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Greg Joslyn | Lowe Group
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414.376.7275
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914.217.0427

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