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DPL Financial Partners Surpasses $5 Billion in Annuities on Platform

DPL Financial Partners
October 21, 2025
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LOUISVILLE, Ky.--(BUSINESS WIRE)--Subhead of release should read: Advisor transitions to RIA model and growing consumer interest in modern annuities drive 200% growth in AUA in 24 months

The updated release reads:

DPL Financial Partners Surpasses $5 Billion in Annuities on Platform

Advisor transitions to RIA model and growing consumer interest in modern annuities drive 200% growth in AUA in 24 months

DPL Financial Partners, the leading annuity and insurance platform for RIAs, today announced that it surpassed $5 billion in annuity assets. The achievement was driven by accelerated adoption of commission-free annuity products by the wealth management industry and growing consumer demand from individual investors for transparent, low-cost annuity solutions.

“Surpassing $5 billion on platform is a significant accomplishment and reflects DPL’s leadership position as more RIA firms seek a holistic, integrated insurance solution,” said DPL Founder and CEO David Lau. “The largest, fastest growing firms are increasingly leveraging our technology, products, and expertise to help achieve their growth goals. Our solutions not only help them drive efficiency and recurring revenue but also unlock significant value for their clients through better-priced products and enhanced benefits that strengthen their financial plans.”

DPL continues to enhance its industry-leading technology to meet the evolving needs of its member base. The evolution of its annuity comparison calculator—originally developed to enable individual policy comparisons—into a mass annuity analysis engine now delivers detailed evaluation of thousands of policies at a time.

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