DPL Launches Annuity Exchange Tool for Fee-Based RIAs
DPL Financial Partners said Thursday that the firm has launched Annuity Review, "an interactive decision-making tool for acquisitive advisory firms to align books of legacy annuities with a fee-based advice model."
The technology-driven solution "simplifies and streamlines the annuity analysis and exchange process, enabling enterprise firms to unlock long-term value from commissioned books of business for clients, their advisors, and their business," said DPL, a leading annuity and insurance platform for RIAs.
"As more advisors today move to a fee-based advice model, annuities have remained an outlier," David Lau, DPL's founder and CEO, said in a statement. "Our technology helps advisors to become fully aligned with their clients as fiduciaries — focused on providing advice, not selling products. And it enables them to shift annuity revenue from commission trials to transparent fees, while moving clients into lower-cost, commission-free solutions that deliver greater value and better support their goals."
Annuity Review evolved from DPL's popular Annuity Comparison Calculator, a tool for advisors to compare individual contracts to its marketplace of commission-free products.
"The company scaled the technology after working with a handful of large firms to evaluate entire books of annuities at one time," DPL said.
Since its late 2025 soft launch with key member firms,"just under $1 billion in annuities has been uploaded to the platform," the firm said.
Annuity Review "rapidly analyzes a portfolio of annuities to identify contracts that can be improved through exchange to a fee-based product aligned to clients' goals," DPL said.
