Avenew by DPL Financial Partners.
A modern way to secure income for your retirement — DPL's commission-free products and technology, trusted by thousands of financial advisors, are now available to you.
Annuities are important tools for income and protection in retirement plans. But traditional annuities prioritize incentives for salespeople over value for consumers. We removed commissions from annuities to lower your costs and unlock value — potentially higher income payout rates, no surrender periods, and other meaningful benefits that help you achieve your financial goals.
Sure, we could charge commissions. We just figured you'd rather have the money.
Sure, we could charge commissions. We just figured you'd rather have the money.
Annuities are important tools for income and protection in retirement plans. But traditional annuities prioritize incentives for salespeople over value for consumers. We removed commissions from annuities to lower your costs and unlock value — potentially higher income payout rates, no surrender periods, and other meaningful benefits that help you achieve your financial goals.
CEO David Lau talks about DPL’s commitment to delivering value to consumers.
You can improve your financial outcomes with Avenew.
Exchange your current annuity to lower costs and potentially improve benefits.
Compare your annuity to a marketplace of commission-free options to meet your goal.
Lower product costs by as much as 80%, based on DPL's data.
Potentially increase the amount of income you receive.
Create a stream of guaranteed lifetime income.
Find a product to efficiently fill a gap in your retirement income plan.
See how much income can be generated from a specific investment amount.
Create a personal pension you can rely on each month.
A powerful platform years in the making.
2014 - DPL is founded by David Lau.
2015 - DPL works with insurance carriers to design simplified, low-cost, commission-free products.
2018 - DPL launches first commission-free annuity marketplace for financial advisors and their clients.
2019 - DPL introduces first tools to compare traditional and commission-free annuities. More goals-based tools to discover, compare, and apply for annuities follow.
2025 - DPL launches Avenew to make it easy for individual investors to use low-cost, commission-free annuities to help secure their retirements.
We work with the nation's top carriers.
Ready to find your brighter path to retirement?
Discover if a commission-free annuity is right for you and your retirement goals.
Want to know more about annuities?
Learn about modern annuities, retirement planning best practices, and more.
